CUE is building toward a lifestyle — not just a look. With plans to expand into accessories, collaborations with African street artists, and digital experiences (NFT fashion, streetwear AR filters), the brand is set to disrupt and redefine the streetwear scene, from Johannesburg to Tokyo.
Client
CUEJAE
Year
2022
Services
Branding
Graphic Design
The full visual identity, logo system, and brand voice of CUE were developed in collaboration with Hustle Haven — a creative house known for building bold, culture-led brands that move the streets and shake up the digital space.
To craft a bold, street-rooted visual identity for CUE that reflects confidence, precision, and cultural relevance — blending clean, minimalist design with raw urban edge.
Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. User generated content in real-time will have multiple touchpoints for offshoring.